If only there was a way to fill seminars without using a mailer. Oh wait… there is! The blame is in the wrong spot, it isn’t seminars that are failing. Seminars are only failing because mailers are. It is all about getting the butts in chairs so you can present to people. Having to send out thousands of mail pieces just to get half your room filled is depressing. That’s when the mail house will change up the mailer or change the demographics so you can feel better for a short while until you get the results. So here are 3 ways you can fill your seminars without a mailer, that actually work!
- Social Media Campaign
Yes, they work. Yes, they are very cost effective. You can run a social media campaign and fill your seminar easily with half the cost of a mailer or less. The tricky part is knowing the ad that will work. There are a lot of people that will claim they know how to fill your room. I see countless amount of ads on Facebook of these so called pros that can do it. Buyer beware, there are few that can with qualified prospects. There are few that will actually fill your seminars at cost, where on average the cost per registrant is $35. Then there are few places that can fill seminars with whatever your presentation is about. It doesn’t have to be a dinner seminar, or a Social Security seminar. Stop the bait and switch, get to your point. You want to meet people that need you, not just searching for information wasting your time. Social media can and does work, use it before you get left in the dust.
- Search Engine Optimization – Lead capturing
Stop spending tens of thousands on a website that doesn’t perform! It’s not about “branding” if no one can find it. Even it if can be one found, It is one thing for your website to be found on Google, it’s another for it to convert a qualified prospect into a lead. Many times, people will go to your website to check you out. You have a short amount of time to make an impression, but also to allow someone to give you their information. The problem most advisors have with their website is that it is really hard to find information on the upcoming events because you have so many tabs or drop down menus, or your event isn’t even listed. Your prospects get lost in the menu items because apparently you do everything from retirement planning to changing diapers. Once they find the event or the prospect wants to meet with you, you make it a days long process for them to input their information. Make it simple for your qualified prospects to put their information in and find you. Stop asking them on your website what their dogs name is, just ask for name, email and phone number, that’s it. Just keep it simple and you will soon have people register through your site.
- Email Nurturing
Sometimes people want information before they want to attend an event. Great! The prospect is then more likely to work with you if you have been building trust with them and giving them useful content. If they first sign up to get educational information, such as a retirement guide, you must continue to drip on them with more educational information, but also ask them if they want to come to your seminar. Do you have an email system that will continue to reach out to people to ask if they want to come to the next seminar? Using email nurturing software programs can help you with staying in front of people. The biggest issue is doing it on your own and making sure you constantly have calls to action.
Once you realize how to fill your seminars again, you will realize seminars aren’t dead, only mailers are dead. Having your own Social Media campaign, top performing website, and your very own email drip campaign will fill your seminars for the least amount of money with the most qualified prospects. Implementing all this can be difficult and time consuming, find someone that can help you do this while you continue to meet with prospects to help. If you want help doing this, reach out to Advanced Advisor Marketing.